TOTAL Interactive Factbook

Energizing raw data

The legal department at TOTAL knows what we’re capable of and asked us to imagine a lively interactive tool to show off some otherwise banal statistical data.


The brief

Render thirty pages of excel chart statistic tables into an agreeable animated HTML 5 minisite, viewable across mobile and desktop platforms and for print.

Creative approach

We built interactive, data driven, javascript graphs mixed with some clever illustrations to bring big data to life. By animating key figures and comparing them to relevant facts outside the legal field we added a bit of personality to the dry facts.

What we learned

We learned that TOTAL lawyers undertand the value of modern digital communication supports. They were happy to share Red Hill’s hard work and unique brand of humor with their collegues across the group.